Compassion and the Market

I thought this was a really interesting TED talk because the talk showed how being compassionate can be somewhat self-serving (selfish?) but it's still a good thing generally overall. This reminded me a lot of the points Ayn Rand made about selfishness and some of the arguments many Free-Marketeers make. Also, many academics seem to make the argument that markets are unnatural and even antagonistic to human nature. One professor even has a class which "such arguments as those which theorize on the "rationality" of the market and the "naturalness" of competition will be debunked". So if compassion has evolved selfishly, would this maybe change the discourse about Markets?